Email Marketing Services
Webnoxs Send offers greater
value and a greater variety of pricing packages
than any other service on the market today
Choose
a Pricing Plan Thats Right For You
| Plan |
Emails/Week |
Newsletter
Design |
Additional
Per 1000 |
| $50 Per Week |
20k |
No |
$10 |
| $100 Per
Week |
40k |
Included |
$10 |
| $125 Per
Week |
60k |
Included |
$10 |
| $175 Per
Week |
100k |
Included |
$10 |
| $500 Per
Week |
1000k |
Included |
$10 |
Email Campaigns
TARGETED EMAIL MARKETING
- serve your target audience
Email Campaigns involve
sending bulk marketing emails to a target audience.
Running a successful email campaign goes farther
than merely sending mails. It is a systematic
process to be followed in order to achieve the
desired ROI. Email Campaigns are quite different
from banner ad campaigns and link building practices.
Email marketing can be
one of the most valuable and well-organized
ways to influence purchases and keep customers
informed and happy. It is also extremely inexpensive.
When accomplished effectively, and with sensitivity
of customer inclination, email has a striking
impact on purchasing actions, online and offline.
Below are some of the facts and figures related
to email marketing campaigns obtained through
a DoubleClick sponsored study.
The study for the year 2002 shows that as a
result of receiving permission-based email,
68% of consumers have
purchased online
59% have purchased in retail stores
39% have purchased through catalogs
34% through call centers
20% through postal mail
According to the study, 78% of online shoppers
have made a purchase after clicking on an email.
Of this year's online shoppers, one-third (33%)
have clicked through an email and purchased
immediately, a third (35%) have clicked through
and purchased later online, and another 9% have
clicked through and purchased later offline.
66% of online shoppers
plan to use email to purchase during the holiday
season
48% plan to use email to assist in purchasing
for birthdays.
86% of online shoppers have purchased from the
same merchant more than once
46% have used a coupon or code when shopping
online during the past year.
The major factors contributing in converting
the reader of your mail into a customer are
the content of your email, the subject line
of the email and the address from which the
email has been sent. The study by Double click
found that the 'from' line is the most important
factor motivating consumers to open emails (60%),
whereas 35% cited the 'subject' line. Within
the subject line, discounts and news are what
appeals most to consumers. While a discount
was the most compelling motivational factor
for making an immediate purchase after clicking
on an email (70%), merchant recognition was
significant (60%) underscoring the impact of
branding on consumer sales.
The study also shows
that customization of email can be a further
driver of a consumer's decision to make a purchase.
62% of consumers 'always'
or 'sometimes' request customized content in
their permission-based email
91% prefer content based on interests that they
have specified.
Of those customers that request customization,
a third (35%) are more likely to make a purchase
as a result.
Email was cited as the consumers' preferred
method of communication from merchants (75%),
followed by postal mail (20%), with 0% preferring
telemarketing. Email is also replacing the telephone
for customer service. Seventy-eight percent
of consumers have communicated by email with
customer service representatives during the
past year. Of these, 57% prefer communicating
with customer service by email, versus 38% that
prefer customer service communication via the
phone.
Source of data: www.doubleclick.com
We at MachInteractive
take into consideration your business-critical
initiatives to help you design and launch your
email campaign in order to fetch the best ROI.
We offer you practiced and proficient management
of email campaigns with the help of some proprietary
tools to attract your targeted audience to act
immediately.
In general, we
help you:
1) Catch the targeted
audience's Attention
2) Generate Interest with the help of relevant
and at times desired information
3) Promote Customer Satisfaction by solving
customers' problems or attending to their needs
4) Make it easy for your targeted audience to
take Action
5) Make certain that the Action provides Satisfaction.